Privacy Policy
Last Updated: January 2026
ajbretherton.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track affiliate activities.
- Usage Data: We monitor how you interact with our content, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website functionality and content.
- To track affiliate referrals and calculate commissions from partner casinos.
- To conduct analytics and understand user behaviour and preferences.
- To send occasional promotional emails (with your consent).
- To prevent fraud and ensure site security.
- To comply with legal obligations and regulatory requirements.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand site usage and visitor behaviour.
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and gambling sites.
- Marketing Cookies: Support advertising and promotional activities.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external gambling sites, casinos, and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. Each linked casino or betting site operates independently and maintains its own privacy policy. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in gambling activities.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing activities, including direct marketing.
- Right to Withdraw Consent: You can withdraw consent for marketing communications at any time.
To exercise these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by UK law. Generally:
- Personal information provided through forms is retained for up to 3 years unless you request deletion sooner.
- Affiliate tracking data is retained for up to 90 days to process referrals and commissions.
- Analytics data is retained for up to 12 months.
- We may retain certain information longer if required by legal or regulatory obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
- Email: privacy@ajbretherton.co.uk
- Website: ajbretherton.co.uk
If you are unsatisfied with our response to a privacy concern, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website provides information about betting sites not regulated by GamStop. Users must comply with all applicable UK gambling laws and regulations. Gambling can be harmful. Please gamble responsibly.